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Brand U Media Search Engine Marketing for Small Business Charleston SC

Local  search engine marketing for small business

SEM, or search engine marketing, is the practice of attracting traffic to your web site through paid inclusion in search engine results. SEM practices are performed to improve web site visibility in search engines via paid advertising. Targeting relevant keywords to reach an audience, SEM can be effective in driving traffic to your small business website or landing page.

Local search engine marketing in
Charleston, SC

If you’re a local business owner in Charleston, SC, you know how important it is to be found online. As a matter of fact, if your business isn’t ranking on the first page of Google, you’re missing out on a huge amount of traffic! You have a lot of options to get your business seen online – but these days, local search engine marketing is one of the most effective methods.

What is local SEM?

Local search engine marketing is a form of online advertising that allows you to target local consumers. It’s a great way to build a local business’s brand awareness, consumer base and generate leads.

SEM, or Search Engine Marketing, involves strategies to facilitate the visibility of your website on search engines. A well-planned SEM strategy can make you more visible on search engines, increase the number of targeted conversions, and help you build brand authority online.

People are more mobile-centric than ever before. Gone are the days when they would search for local businesses on their computers at home. Instead, they’re making searches on their mobile devices while out and about in their local area, so it’s no wonder that location marketing is one of the fastest-growing trends in the world of digital marketing.

Three ways you can approach local SEM

1. Targeting customers in your geographical area

2. Targeting customers who search for your competitors

3. Targeting customers who are searching for certain keywords

What's the difference between SEM and SEO?

Search engine optimization (SEO) and search engine marketing (SEM) are both parts of digital marketing. The goal of SEO is to get traffic from natural search results on search engines like Google, Bing, and Yahoo. SEM, on the other hand, refers to paid ads. SEM includes display ads, video ads, mobile ads, and sponsored social media posts.

There’s a lot of confusion between SEO and search engine marketing, most likely because they have a lot in common. They’re both about driving traffic to your website, but that’s where the similarities end. SEM is a subset of SEO, and SEM efforts are concentrated on drawing visitors who are in a buying mindset.

The benefits of Search Engine Marketing for small businesses

For small businesses, it’s not always easy to find the time or the money to invest in search engine marketing (SEM). While many business owners might not see the value of SEM, it’s actually a smart investment.


SEM can help increase your brand awareness, improve customer reach, and make your business more accessible online. That’s why you should consider SEM as part of your marketing strategy.

Search engine marketing (SEM) is a proven, effective Internet marketing strategy that enables small businesses to drive relevant traffic to their website. SEM complements SEO by taking search engine marketing to the next level by providing more immediate results.

Don’t just drive traffic, drive relevant, targeted traffic!

Affordable SEM in Charleston, SC

Let us help you get found online

We perform Search Engine Marketing for small businesses in the Charleston area.

As markets become more and more competitive, it’s crucial to consider all available channels. Local search engine marketing (SEM) is a prime example of a channel that can help you gain an advantage over your competitors.

Getting your website found by the right people is the first step towards turning them into customers.

If you are looking for affordable search engine marketing services in Charleston, SC, or the surrounding areas, talk to a local SEM consultant today. Contact me for a free consultation.