Local search engine marketing for small business
SEM, or search engine marketing, is the practice of attracting traffic to your web site through paid inclusion in search engine results. SEM practices are performed to improve web site visibility in search engines via paid advertising. Targeting relevant keywords to reach an audience, SEM can be effective in driving traffic to your small business website or landing page.
Grow awareness of your brand and services...fast!
Local search engine marketing in Charleston, SC
You can’t afford to be invisible online.
Do you ever feel like you’re spinning your wheels when it comes to generating new leads for your business? Have you tried everything in your power to get more of them?
You’re not alone. Most businesses are struggling to generate new leads online. But Brand U Media can solve that for you.
If you’re a local business owner in Charleston, SC, you know how important it is to be found online. As a matter of fact, if your business isn’t ranking on the first page of Google, you’re missing out on a huge amount of traffic! You have a lot of options to get your business seen online – but these days, local search engine marketing is one of the most effective methods.
It's time to start driving leads and customers through your door. With a local search engine marketing plan. No matter what industry you’re in, search engine marketing can help you get the high rankings that bring customers to your door.
What is local SEM?
Local search engine marketing is a form of online advertising that allows you to target local consumers. It’s a great way to build a local business’s brand awareness, consumer base and generate leads.
SEM, or Search Engine Marketing, involves strategies to facilitate the visibility of your website on search engines. A well-planned SEM strategy can make you more visible on search engines, increase the number of targeted conversions, and help you build brand authority online.
People are more mobile-centric than ever before. Gone are the days when they would search for local businesses on their computers at home. Instead, they’re making searches on their mobile devices while out and about in their local area, so it’s no wonder that location marketing is one of the fastest-growing trends in the world of digital marketing.
Three ways you can approach local SEM
1. Targeting customers in your geographical area
2. Targeting customers who search for your competitors
3. Targeting customers who are searching for certain keywords
As you can see, there are a number of ways that you can approach local SEM. Which method do you think would work best for your Charleston small business? If the answer is not readily apparent to you, feel free to contact Brand U Media and we’ll be happy to help! We have over 10 years of experience in digital marketing and will be able to provide the perfect solution for any situation.
What's the difference between SEM and SEO?
Search engine optimization (SEO) and search engine marketing (SEM) are both parts of digital marketing. The goal of SEO is to get traffic from natural search results on search engines like Google, Bing, and Yahoo. SEM, on the other hand, refers to paid ads. SEM includes display ads, video ads, mobile ads, and sponsored social media posts.
There’s a lot of confusion between SEO and search engine marketing, most likely because they have a lot in common. They’re both about driving traffic to your website, but that’s where the similarities end. SEM is a subset of SEO, and SEM efforts are concentrated on drawing visitors who are in a buying mindset.
The benefits of Search Engine Marketing for small businesses
For small businesses, it’s not always easy to find the time or the money to invest in search engine marketing (SEM). While many business owners might not see the value of SEM, it’s actually a smart investment.
SEM can help increase your brand awareness, improve customer reach, and make your business more accessible online. That’s why you should consider SEM as part of your marketing strategy.
Search engine marketing (SEM) is a proven, effective Internet marketing strategy that enables small businesses to drive relevant traffic to their website. SEM complements SEO by taking search engine marketing to the next level by providing more immediate results.
Don’t just drive traffic, drive relevant, targeted traffic!
Affordable SEM in Charleston, SC
Let us help you get found online
If you’re not currently using search engine marketing for your small business in the Charleston area, then you’re losing business to your competitors. Brand U Media performs Search Engine Marketing for small businesses in the Charleston area.
As markets become more and more competitive, it’s crucial to consider all available channels. Local search engine marketing (SEM) is a prime example of a channel that can help you gain an advantage over your competitors.
Getting your website found by the right people is the first step towards turning them into customers.
If you are looking for affordable search engine marketing services in Charleston, SC, or the surrounding areas, talk to a local SEM consultant today. Contact me for a free consultation.