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Charleston Email Marketing Company

Charleston Retargeting Consultant For Small Business

If you're a local business in Charleston, SC, you know that competition is fierce. There are plenty of other businesses vying for the same customers, and it can be difficult to stand out from the crowd. But one way to set yourself apart is through effective remarketing efforts. 

Remarketing is a powerful tool that can help Charleston businesses reach more potential customers and boost their sales. Brand U Media is a Charleston-based company that specializes in helping businesses harness the power of remarketing. We have years of experience in the industry and we know what it takes to help businesses succeed.

What is Retargeting & How Does It Work? 

Retargeting is a form of online advertising that allows businesses to keep their brand in front of bounced traffic after they leave a website. This is done by placing a piece of code on the website, which tracks the user's activity and displays relevant ads when they visit other websites.

 

For example, if someone visits your website but doesn't make a purchase, you can target them with an ad for your product when they visit another website. This is an effective way to keep your business top of mind and increase the chances that they will come back to your site and make a purchase.

Studies have shown that retargeted ads are up to 10 times more effective than traditional online ads. Once a potential customer is familiar with your brand, they are more likely to make a purchase. This is because they have already shown an interest in what you have to offer, and they are more likely to trust your brand. 

Want to Learn More?

 

Benefits Of Retargeting

Retargeting is a great way to find people who are interested in your Charleston area business. It might be because they have visited your website or found you on social media, but they haven't made the purchase yet. Retargeting will display your business's products or services to people who have previously visited your site and remind them that you are a choice for them to purchase from. Brand U Media can help your Charleston business to set up a retargeting campaign that will reach your target market and increase your sales.

Reach people who have already shown an interest in your business

Get more bang for your buck by targeting people who are already interested

Make the most out of your marketing budget

Customize your ads to target specific audiences

Increase your chances of converting leads into customers

Gain a competitive edge over other businesses in your industry

What's the Difference Between Retargeting And Remarketing?


Retargeting and remarketing are both advertising strategies that allow you to reach people who have already shown an interest in your products or services. The main difference between the two is that retargeting is a form of online advertising, while remarketing is a type of email marketing.

With retargeting, you use cookies to track the online activities of potential customers and then serve them relevant ads as they visit other websites. For example, if someone visits your website but doesn’t make a purchase, you can retarget them with ads for your product as they browse other sites.

Remarketing, on the other hand,  allows you to send emails to people who have already shown an interest in your product or service. For example, if someone subscribes to your email list but doesn’t make a purchase, you can remarket to them with a special offer or discount.

Both retargeting and remarketing can be effective ways to reach potential customers and generate sales. However, it’s important to consider the different benefits of each strategy before deciding which one is right for your business.

Benefits of Retargeting
The main benefit of retargeting is that it allows you to reach people who are already interested in your products or services. Because these people have already shown an interest in what you have to offer, they’re more likely to respond positively to your ads.

Retargeting is also a very effective way to reach people who are in the process of making a purchase. For example, if someone adds an item to their shopping cart but doesn’t complete the purchase, you can retarget them with ads for that product. This can be an effective way to encourage people to complete a purchase.

Benefits of Remarketing
Remarketing is a great way to reach people who have already interacted with your brand. Because these people are already familiar with your company, they’re more likely to respond positively to your remarketing emails.

Remarketing is also a good way to keep your brand top-of-mind for potential customers. If someone receives a remarketing email from you, they’re more likely to think of your brand when they’re ready to make a purchase.

Which Strategy is Right for Your Business?
The best way to decide which strategy is right for your business is to consider your goals. If you’re looking for a way to reach people who are already interested in your products or services, then retargeting may be the best option. However, if you’re looking for a way to keep your brand top-of-mind for potential customers, then remarketing may be a better choice.

Both retargeting and remarketing can be effective ways to reach potential customers and generate sales. However, it’s important to consider the different benefits of each strategy before deciding which one is right for your business.

Brand U Media is a local digital marketing agency that specializes in retargeting and remarketing strategies. We can help you create an effective marketing campaign that will reach your target audience and generate sales. Contact us today to learn more about our services.

What are some email marketing best practices for small businesses?

There are a number of email marketing best practices for small businesses, but one is to ensure your messages are not spammy.

 

Here are some tips for successful email marketing:

  • ​Segment your email list

 

  • Personalize your messages

 

  • Use images and videos sparingly

 

  • Make sure your messages are mobile-friendly

  • Test, test, test!

If you're trying to generate leads, then the emails need a purpose and have an offer that encourages immediate response. If subscription or "follow-up" emails are what you're going for then it's important not just to send them out but also to follow up with those who don't open/click/respond by including a direct call-to-action for them to take action.

If you're looking to get the most out of your email marketing campaigns, it's important to enlist the help of a small business email marketing consultant in Charleston. Brand U Media can help you design and send emails that are more likely to be opened and clicked on by your subscribers. Brand U Media can also help you track the success of your campaigns and make changes as needed to improve results.

Why should I hire someone to handle my email marketing when I can do it myself?

Email marketing is a great way to keep in touch with your customers, but it takes time to create and send out newsletters, manage lists, and track results. That's where a local small business email marketing consultant comes in.

It can be difficult to create and execute a successful email marketing campaign on your own. A small business email marketing consultant in Charleston can help you design and send effective emails that will reach your target audience and boost sales.

Consultants have the experience and knowledge to help you create emails that are both attractive and effective. They can also provide advice on how to track your email marketing efforts so that you can see how they are impacting your business. 

 

A good consultant will take care of everything for you, from creating newsletters to tracking results, so you can focus on running your business.

Hiring a consultant is also a great way to learn more about email marketing. A good consultant will be happy to share their expertise and can help you get the most out of your email marketing campaigns.

Brand U Media can manage your email marketing and help you get more customers through email

A local email marketing company offers email marketing consulting and/or digital-marketer services to SMBs (a small or midsize business). Brand U Media is located here in Charleston, SC, and partners with small business owners in the following industries: construction, manufacturing, financial, industrial, professional services, non-profits, executive recruitment, e-commerce, and more.

Brand U Media can set up autoresponders, build a list of your customers and prospects, create email newsletter designs, and write content that converts, allowing you to stay on top of your business while focusing on what’s most important.

If you have any unanswered questions about this type of marketing strategy, feel free to reach out to me.

Invest in the future of your business. Get in touch for a free quote on your small business email marketing campaigns. Call me today at 843-284-6650 or email info@brand-u-media.com to see how I can help you.