Want to know how important “storytelling” is even for small business marketing? Check out this article at Forbes Online from Dan Schwabel. Whether it is internal or external marketing of your company or brand, storytelling is the key to success.
People will tell stories about you and your company whether you want them to or not. Fortunately, you can help choose which ones they tell. The way you do that? You tell them first.
So, are you in charge of your small business marketing message? If not, today is a great day to start.