Many small businesses have a website because they have been told by various "experts" it is the "thing to do". Or, a media vendor has added website development to its sales package; but the end result is less than compelling for both the small business and the end user.
If you are one of these small businesses that already has a website, let me ask you some quick questions...
When was the last time you updated the content?
Is it optimized correctly for the audience you want to target?
Does it generate any business for you?
What should a small business website accomplish?:
It is a common story; a small business owner will pay a designer way too much money to create a website that looks like a "work of art" only to have it sit there collecting "world wide web dust".
This is why marketing knowledge and experience also need to play a major factor in how you create your small business website.
If your site does not help you achieve your goal - whether it is generating revenue, raising awareness, creating donations, etc, you are wasting your time and money.
A small business website is a work of commerce, not a work of art. Not to say that being creative with your small business website is a waste...it isn't. However, you need someone who can help you merge both creativity AND commerce together in order to achieve success.
Whether you are creating a new small business website, or updating one already in existence, ask yourself, what are the key goals that you want the site to achieve?
In addition, once you have the website live, how do you cut through the clutter of the thousands of new websites created every day? You have to focus on marketing your website as well via search engine optimization (SEO) and social media marketing (SMM).
Charleston Web Design Consultant
As a small business owner, especially one with precious marketing resources, it is vital to find a digital marketing company who understands both ends of the website development spectrum - from design to marketing, while acting as a continuing partner in achieving your small business goals.
Would love to hear your thoughts.