Updated: Mar 18
As a small business owner, you know it's crucial to stand out from the competition. A great way to do this is by having a well-designed website that reflects your unique brand personality.
This blog post will discuss seven web design tips that will help make your Charleston business stand out from the rest. Keep these tips in mind when designing or redesigning your website, and you'll be sure to see results!
Tip #1 - Keep Your Website Design Simple and Easy To Navigate
When it comes to web design, simplicity is key. A website that is clean, clutter-free, and easy to navigate will always be more appealing to users than a website that is crammed full of content and difficult to navigate. When designing your website, make sure to keep the user experience in mind. Use clear and concise text, and don't overload pages with too much information.
84.6% of web designers believe crowded web design is the most common mistake made by small businesses. (GOODFIRMS)
In addition, your website should be easy to navigate. Users should be able to find what they're looking for quickly and easily. menus should be intuitive and easy to understand, and pages should be logically organized. If you have a lot of content on your site, consider using drop-down menus or search functions to help users find what they need.
Tip #2 – Use High-Quality Images That Represent Your Business in a Positive Light
As a business owner in Charleston, it's important to make sure that your website design includes high-quality images. This is one of the web design tips that often gets overlooked, but it can make a difference in how potential customers perceive your business.
Make sure to use images relevant to your business and that accurately represent the products or services you offer. In addition, be sure to use images that are high quality and professional-looking. This will give potential customers the impression that your business is credible and trustworthy.
If you're not sure where to find high-quality images, there are a few different places you can look. Many stock photo websites offer a wide variety of images that you can use for your website. In addition, there are also web design companies that offer professional photography services.
When it comes to choosing images for your website, make sure to keep your target audience in mind. Choose images that will appeal to the type of customer you are trying to attract. For example, if you're a Charleston web design company targeting small businesses, you might want to use images of local landmarks or people working in small businesses.
If you take the time to choose high-quality images that accurately represent your business, it will pay off in the long run. Potential customers will be more likely to trust your business and consider using your products or services.
Tip #3 - Make Sure All Of Your Contact Information Is Easily Accessible
For web design that will make your Charleston small business stand out is to make sure all of your contact information is easily accessible. You want potential customers to be able to reach you, whether they're looking for your phone number, email address, or physical location. There's nothing worse than having to hunt around a website for basic contact information.
One way to make sure your contact information is easily accessible is to include it in the header or footer of your website. That way, no matter where someone is on your site, they'll be able to find your contact information quickly and easily. You can also include a link to a contact page in your navigation menu.
Another web design tip is to make sure your contact information is updated. Nothing is more frustrating than trying to call a business only to find out the phone number is no longer in service. Or, even worse, filling out a contact form only to never hear back from the company. Make sure you regularly update your contact information so potential customers can always reach you.
Tip #4 - Inject Some Personality Into Your Web Design For A Unique Look
When it comes to web design, one size does not fit all. Just as each business has its unique products and services, its website should also reflect this individuality. One way to achieve a stand-out web design is by infusing some personality into the site. This can be done in several ways, such as using fun and vibrant colors, interesting fonts, or even incorporating elements of your company culture into the design.
While it's essential to have a web design that accurately reflects your business, it's also necessary that the site is user-friendly and easy to navigate. After all, potential customers will not stick around if they can't figure out how to find what they're looking for. That's why it's important to strike a balance between personality and functionality in your web design. The difference between the two can be subtle, but it's essential to keep in mind as you're designing your site.
If you're unsure where to start, consider working with a Charleston web design company specializing in small business web design. They will be able to help you create a site that looks great and accurately reflects your brand. A good one will help you differentiate your business from the competition and attract potential customers to your site.
Tip #5 - Use Engaging and Relevant Content to Draw in Potential Customers
One of the most important aspects of web design is creating engaging and relevant content for your target audience. After all, what's the point of having a website if no one visits it? When writing content for your website, always keep your target customer in mind and write accordingly.
In addition to being engaging, your content must also be relevant to your Charleston business. For example, if you're a restaurant, your website should feature information about your menu, location, and hours of operation. On the other hand, if you're a retailer, your website should highlight your product selection and include information about any sales or promotions you're currently running.
Engaging content is crucial for drawing in potential customers, but it can also help boost your search engine optimization (SEO) efforts. By including relevant keywords and phrases in your content, you can improve your website's ranking in search results, making it more likely to be seen by those looking for what you have to offer.
Blog Posts: If you're not already blogging, now is the time to start. Blogging is a great way to add fresh, relevant content to your website on a regular basis. This will help with your SEO efforts, but it will also give potential customers something new to check out when they visit your site.
Videos: Videos are a great way to engage potential customers and get your message across. People are more likely to watch a video than read a long block of text, so including videos on your website can be a great way to grab attention and keep people interested.
Infographics: Infographics are another great way to engage potential customers and share information in an easy-to-understand format. By including infographics on your website, you can break down complex topics into bite-sized chunks that are easy for people to digest.
Images: In addition to videos and infographics, images are also a great way to engage potential customers. Including high-quality images on your website can help to make your site more visually appealing, which can encourage people to stick around and check out what you have to offer.
Podcasts: Podcasts are a great way to reach potential customers who might not be able to read or watch videos. By providing audio content, you can allow people to listen to your message while they're doing other things, such as commuting or working out.
Relevant content is also a great way to build trust with your potential customers. By providing information that is useful and relevant to their needs, you can show them that you are an expert in your field and that you're invested in helping them find what they're looking for.
Product Information: Be sure to include detailed information about your products and services on your website. Your potential customers will want to know what they're getting before they make a purchase, so make sure you give them all the details they need.
Customer Testimonials: Nothing builds trust like positive customer reviews. In fact 92% of customers read online reviews before buying (Big Commerce).If you have satisfied customers, be sure to showcase their testimonials on your website. This will show potential customers that you're a business they can trust.
Service Information: If you offer services, be sure to include all the details potential customers will need to know. What are your rates? What is included in your service? How long will it take? Be sure to answer all these questions and more on your website.
Company History: A brief history of your company can also help build trust with potential customers. Show them that you're a business with a long track record of success.
Frequently Asked Questions: Include a FAQ page on your website to answer common questions potential customers may have. This will show them that you're prepared and that you know what you're doing
Industry News/Articles: Keeping your website up-to-date with industry news and articles is a great way to show potential customers that you're on the cutting edge of your field. This will make them more likely to trust you and do business with you.
Tip #6 - Use Effective Calls to Action
If you want your website visitors to take a specific action, like contacting you or making a purchase, then you need to use an effective call to action (CTA). Your CTA should be placed in a prominent location on your website and it should be clear what you want people to do.
Many times, businesses make the mistake of using a CTA that is too vague or doesn't stand out enough. As a result, website visitors don't know what to do next and they leave the site without taking any action.
To avoid this, make sure your CTA is specific and use strong language that tells people exactly what you want them to do. For example, "Contact us today to learn more" or "Buy now and get free shipping."
If you want your CTA to be even more effective, you can use colors, images, and other design elements to make it stand out on the page. Just make sure that it's still easy to read and that the overall design of your website doesn't suffer as a result.
At the end of the day, an effective CTA can make a big difference in how successful your website is. So if you're not happy with the results you're getting, take a look at your CTAs and see if they could use some improvement.
Some bonus tips for creating an effective CTA:
-Make it visually appealing so that it stands out on your website
-Use strong action words like "contact us now" or "buy now"
-Include a sense of urgency to encourage people to take action immediately
-Keep it simple and easy to understand
By following these tips, you can create an effective CTA that will help your Charleston small business stand out.
Tip #7 - Make Sure Your Website Is Responsive So It Can Be Viewed On All Devices
As more and more people are using their mobile devices to access the internet, it's important that your website is designed to be responsive. What this means is that your website should be able to adjust itself to fit whatever screen size it's being viewed on. If you don't have a responsive website, you could be losing out on a lot of potential customers.
In 2022, over 63% of Google's US based search traffic is done on mobile phones (Google) so it's important to make sure your website is designed for mobile users. The reason why responsive web design is so important is because it provides a better user experience. When users are on your website, they should be able to easily navigate regardless of what device they're using.
Mobile-first design is a term used for when designers create the mobile version of their website before creating the desktop version. This is because it's important to make sure the user experience on your website is great no matter what device they're using.
If you're not sure if your website is responsive, you can use Google's Mobile-Friendly Test tool to check. Just enter your website's URL and Google will tell you if your website is mobile-friendly or not.
If it's not, you should reach out to a Charleston web design company that can help you make the necessary changes.
Bonus Tip - Stay Up To Date With The Latest Web Design Trends To Keep Your Site Looking Fresh
Charleston area business owners don't have the time to stay on top of the latest web design trends. That's where Brand U Media comes in. As your Charleston web design company, it's my job to make sure your website is not only up-to-date, but also looks great and functions well.
BEST Tip - Use A Local Web Design Company That's Tailored To Small Businesses in the Charleston Lowcountry
As a Charleston-area business owner, you likely don't have time to design or manage an entire website on your own. You need a web company that will get the job done quickly, efficiently and at a reasonable price.
If you're looking for a website design company in the Charleston area, look no further than Brand U Media! My focus is on small businesses and I know how to help them stand out. With my creative skillset, your business will have an online presence that it can be proud of--and customers are bound come visit because they'll want what we offer!
These web design tips are essential for any Charleston business owner looking to take their web presence to the next level. If you're interested in learning more about how I can help you create an effective website for your business, please contact me today. Thanks for reading!