DAZED AND CONFUSED
It’s very normal for small business owners to look after their company’s website and steer clear of any online marketing, even in today’s everyday digital world. A lot of small business owners think that online marketing is impractical and a waste of their limited marketing budget.
Because it consists of many platforms, strategies, and tools; and in order to appreciate its full value, online marketing requires education and training. Check out these online marketing tips to learn how to take your business digital and invest in an effective marketing campaign. Here is a basic 7-step guide for small business owners to consider:
1. PUT YOUR SMALL BUSINESS WEBSITE TO WORK FOR YOU
Even in today’s local business world, it is no longer a luxury to have a website.
In fact, people expect one, or they will generally question your legitimacy. When potential customers learn about a new business in the Charleston area, they initially look for its website and social media accounts. They probably will enter the address into their smartphone and check Google maps for directions.
However, if your Charleston business website does not provide the standard information these consumers expect…or, it's outdated…lacks in overall functionality, or offers no opportunity to convert to the “next step,” then you have a tool that is not working for you and your business.
2. KNOW YOUR PROSPECTIVE CUSTOMER'S NEEDS AND PROVIDE THE SOLUTION
The more you understand about others the more you have the opportunity to recognize their needs and wants. Knowing these details will help you assist them easily and help you realize when you can deliver the result they need.
When customers are viewing your Charleston area business online they want to grasp two factors right away – Does your business solve their immediate problem and what does your business sell? Show them that you can offer a solution to their specific problem and you will be on your way to acquiring a new prospective client base.
3. FOCUS ON AND APPLY LOCAL SEARCH ENGINE OPTIMIZATION (SEO)
While the objective of Charleston Local SEO is to achieve high rankings for searches covering your geographic location or service area, before considering SEO strategies and keywords, you have to understand your brand’s mission, your audience, and the local competitors in your industry.
Of course, you’ll want your Charleston area business website to be at the top of the list when someone searches for services or products you provide in the area. However, a lot of business owners can quickly get discouraged with an organic approach not producing fast enough.
That’s why it is essential to keep in mind that when done properly, the benefits of your website Search Engine Optimization could take up six months to really show tangible results. However, if you are patient and are consistent in refining your strategy, your perseverance will most certainly pay off for your small business.
4. CREDIBILITY IS THE KEY
One of the most effective and efficient ways to have your Charleston area small business be successful with digital marketing is to achieve trust and authority via organic engagements, great customer service, and consistently good online reviews.
A significant reason online marketing efforts don’t work is a lack of trust and credibility in the service or product. These days, many marketing claims seem too good to be true. People are cynical when it comes to online advertising and many times ignore and pass over any kind of ad they see.
What makes you different? What makes you special?
5. SHOW YOU ARE AN INDUSTRY THOUGHT LEADER WITH QUALITY BLOG CONTENT
Potential customers want to know you and your Charleston area business know your stuff. That’s why writing long-form content like Blogs are an effective way to engage your audience. However, creating large amounts of low-quality content will not get your Charleston business long-term credibility.
Useful, quality content should be directed towards producing content for your own blog or guest blogging on other recognized blogs in your industry. It’s essential to share relevant and useful information about your skill and industry.
The most effective content marketing strategies are the ones that include readers. Try to get involved with online forums and discussions boards. Try places where you can talk directly to your customers, like- LinkedIn groups, Twitter, Facebook communities, Reddit and more.
6. CHOOSE YOUR SOCIAL MEDIA PLATFORMS WISELY, THEN ENGAGE!
Social Media lets people interact with your Charleston area business in an individual and unique way. Online platforms such as Facebook, Twitter, LinkedIn, and Instagram let individuals follow, comment, and share on posts created by your brand, service, or product.
This kind of organic engagement grows your marketing reach and increases your business exponentially. Beginning your experience with social media for your Charleston area business can seem overwhelming to think about, but relax! You can’t be all things to all people, so there is no need to be on every social media platform.
Understand your audience and which social media platforms they gravitate to, and then focus on those specific social media channels for your small business.
7. EMAIL MARKETING IS SO OLD IT'S NEW
If you want some of the highest returns on your investment, Email marketing continues to be an essential digital marketing component all small business owners should seriously consider. It provides targeted and customized messages that reach users and builds loyalty. It also creates an ongoing relationship with your customer that typically promotes repeat business.
Give your subscribers useful and valuable information and over time they will learn to trust your brand and enjoy hearing from you.
WRAPPING IT UP...
These days, there are loads of digital tool and platforms that Charleston area small business owners can choose from when it comes to their online marketing. As with anything, however, too many choices can sometimes become overwhelming and confusing.
If you think you might need one-on-one assistance from a local online marketing company in order to take the burden off you and your employees and to help increase your bottom line, simply reach out to me for a free, 30-minute consultation, or call, 843-284-6650.