As a small business digital marketing consultant, based in Charleston, SC, I run across many local business owners who confess their dismay with social media marketing. While they know the importance of having a strong social media presence for their company, the problem they have is in finding the RIGHT person(s) to do the job.
In fact, a recent American Express survey of small business owners found that hiring a social media expert was higher on their needs list than other positions, including accountant.
Here are 5 reasons why you need to hire an outside social media marketing consultant:
While social media takes up a lot of time, it is rarely a full-time position, In addition, if you have an existing member of your team saddled with the responsibility of your social media marketing duties, you run the risk of them slacking off on their original job description. their original job description.
Continuity becomes an issue as well. If that person leaves, there is a tendency for your social media marketing presence to hit a brick wall for an extended period of time, until you can find another employee or relative to take the responsibility.
When you outsource to a digital marketing company focused on small businesses, you leave those worries behind. A social media marketing company has multiple clients and knows what works and what doesn't; when are the best posting times for your audience, and how often your audience should receive your messages.
Make sure the company you hire will look out for your best interest, especially when it comes to customer complaints. You should be notified immediately on serious issues that could potentially cause a loss in revenue.
The company you bring on should know which social media platforms are right for your local small business. While Snap Chat or Twitter may be right for some businesses, it may not be the best course of action for your business. You need to be able to sit down, face-to-face, with your social media marketing company and develop the social media target audience strategy designed to drive business.
Charleston Social Media Consultant
Bottom line, social media marketing is a process, even for local small businesses. Make sure whichever outside digital marketing company you hire is focused on helping your company build relationships that truly matter toward your success, and that lead to conversions for your business.
Would love to hear your thoughts.