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Charleston landing page creation for small business
Brand U Media specializes in creating landing pages that are responsive and optimized for your target market. Our landing pages help to guide your customers through the placement funnel and into the sales conversion funnel.
What is a Landing Page for Small Business?
And, why would a Charleston business use one?
Landing pages, or squeeze pages, are a page on your site that is designed solely to convert a visitor into a lead. It's meant to get your visitor's email address so that you can start to build a relationship with them. or to take the next step in the process after they have been engaged with your content, usually through Google Ads, or social media ads.
You might be wondering what makes a good landing page? Check out some of these key features:
A clear call-to-action (CTA)
This is the most important part of your landing page! Your CTA should be easy to see and understand, and it should tell visitors what you want them to do. It should be placed in the area of your page where visitors' eyes will first fall.
Compelling copy
Your landing page copy is what you use to grab and keep a visitor's attention! It needs to describe for them why they need whatever it is that you're selling, and and instill trust in your brand at the same time.
High quality visuals
A landing page that looks good will be more likely to convert visitors into customers. Make sure to use high quality images and videos, and make sure your text is easy to read. You don't want anything on your page to distract from your CTA!
And, according to Hubspot, the most important element of an effective small business landing page is a headline that clearly says "what's in it for me?" (WIIFM)
Your website's home page is not the same
as a landing page!
The best way to think about the difference between a home page and a landing page is in terms of where people come from. If you’re sending traffic to a page on your site that’s meant for a specific audience, then that’s a landing page.
Your home page is the first thing people see when they come to your website. But it's not a landing page. A landing page is designed to get you to take one specific action, like buying a product or filling out a form. It's a single page, with a single purpose.
Conversely, your home page may be the start of a relationship. It’s a more organic introduction to the kind of content you’re more familiar with. People want to know more about you and your company from the get-go. It’s intended to understand what you do, how you do it, and ultimately what you’re about.
Do I need a landing page?
According to HubSpot, the answer is yes! A landing page is a great way to collect leads and convert them into paying customers. You can create a landing page yourself, or you can hire a small business digital marketing consultant to help you create and design one that's right for your business.
If you don't already have landing pages or think yours could use some work, it's worth bringing in someone who understands digital marketing to give their opinion on what they should include and how the design/layout should look so that it's effective.
Your company has a lot to offer, but if your marketing is ineffective and you’re not reaching the people who would be interested in what you do, then all of that potential goes to waste. Brand U Media can help turn visitors into leads through targeted landing pages—so they know exactly how to find you when they need something like yours.
Contact Brand U Media today for more information about my landing page services or call (843) 284-6650.
Start generating more leads with well designed Charleston landing pages
You might be thinking, "I've heard of landing pages before and I'm not sure if they're right for my Charleston small business." The truth is that there's no one-size-fits-all answer to this question since every company has different needs.
That said, Brand U Media can help you figure out which type of landing page would work best for your product or company by considering a few factors such as the customer base you cater to (younger vs. older), what social media sites are most popular for your targeted audience, and whether or not you offer things like coupons, discounts, specials etc., because these types of offers require more information up front from customers than other offerings do.
To learn more about how Brand U Media can help you get started with custom designed landing pages for your Charleston small business today call (843) 284-6650 or fill out this form.