CHARLESTON SOCIAL MEDIA MARKETING FOR SMALL BUSINESS
Social media marketing (SMM) for small business is frequently used by owners to promote their products and services prior to exploring other marketing mediums. Social media platforms for small businesses offer low cost-of-entry and quick connection to friends. Unfortunately, it’s easy for owners of small businesses to think of social media channels as “free advertising.” That means, they frequently post content without first creating a strategy.
Beginning social media marketing without using a strategy can cause over-posting and overspending on campaigns. All social media platforms use algorithms to provide content to their users. Plus, each social media platform uses their own algorithm. Therefore, it’s essential to create unique social media marketing strategies for each platform.
Brand U Media works with Charleston area small businesses and organizations to develop and achieve effective social media marketing campaigns.